Sales and Marketing

Executing strategic marketing and sales initiatives to ensure successful product launches, effective communication with healthcare providers, and sustainable commercial growth

Driving Commercial Success and Market Presence

The sales and marketing departments play a key role in ensuring the promotion of drugs, their market launch, and the company’s commercial growth.

We do

Analyze the market: trends, healthcare professional needs, evolving diseases, competitors.
Position the products: define the brand strategy, targeting, and the medical and commercial message.
Develop promotional campaigns: brochures, e-detailing, conferences, regulated advertising.
Manage the product lifecycle: launch, growth, maturity, and potential market withdrawal.
Regulatory and medical marketing support: ensure all communications comply with pharmaceutical legislation.

We aim

Execute the marketing strategy in the field.
Medical visits: Informing doctors, pharmacists, and other prescribers about products.
Developing relationships with healthcare professionals.
Achieving commercial objectives: revenue, territorial coverage, market share.
Ensuring field reporting: customer feedback to adapt strategies.

We grant

Implementation of the operational marketing plan by the PS teams.
Organization of product training and communication of pitches to medical representatives.
Feedback from field teams to adjust messages, materials, and priorities.
Coordinated launch of new products.

We use

CRM (Customer Relationship Management) for contact management.
Business Intelligence for sales tracking, KPIs, and market analysis.
E-marketing: email campaigns, digital communication platforms, webinars.
Continuing education: scientific updates.

We assess (Key Performance Indicators (KPIs))

For marketing: product awareness, prescription rates, healthcare professional engagement.
For sales: revenue, number of visits, frequency and coverage, qualitative feedback.

We Monitor

Compliance with strict regulations.
Digitalization of customer relations.
Increased competition (generics, biosimilars).
Need to create value beyond the drug (support programs, services).

We Do More

From business growth to patient safety, explore our services further.

Keeping operations smooth and efficient. Administrative Support Fueling growth through partnerships and opportunities Business Development Ensuring patients get timely access to treatments. Market access Navigating rules to secure market approval. Regulatory affairs Providing expert guidance for safe and effective therapies Medical affairs Manufacturing quality medicines with precision and care. Pharmaceutical production Navigating rules to secure market approval. Pharmacovigilance, materiovigilance and compliance Ensuring reliable access through efficient logistics. Supply, import and distribution